nprene wrote "I don't see the point of this article." The point of the article, of course, was that companies should hire experienced bloggers to maintain blogs, and not dump blogging onto someone who already has a full-time job's worth of responsibilties. Considering that Mz. Hourihan repeats this point twice, I'm suprised people still had trouble getting it.
nprene also seemed to make that the point that if blogging was profitable then companies would fund it. This strikes me as an innocent argument. Anyone who's spent much time in the business world knows how untrue it is. Getting the business community to try something new requires many elements operating in concert: there needs to be many conversations among business peers, many magazine articles, like this one, many conferences and studies, and then a few brave souls who test the water and prove its viable. This article is just one small part of the larger process.