Having just finished viewing the QuickTime version of this session, I noticed a few small inaccuracies in this article.
1) There is a paragraph referring to Tim O'Reiily's comments about the nature of publishing which starts with the sentence: "Online piracy changes the notion of who's a publisher." I think the word "piracy" in that sentence is a "typo" - O'Reilly's comments have nothing to do with piracy.
2) Cory Doctorow actually asked peole to tell 5 (five) friends - not 3 as reported in the article. Not a big deal - but why not be accurate?