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Weblog:   Apple, O'Reilly and Branding
Subject:   With Apple it is only skin deep
Date:   2002-12-07 10:00:20
From:   anonymous2
O'Reilly has great depth behind its products.


Apple, despite the carefully crafted impressions, is very shallow.


I think that is reflected in the marketplace.


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  1. Tim O'Reilly photo With Apple it is only skin deep
    2002-12-07 19:31:00  Tim O'Reilly | O'Reilly AuthorO'Reilly Blogger [View]

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