Nice to see a well thought out, forward looking article on the topic.
Also nice to see a publisher/distributor see and recognize the opportunity, as opposed to those which only care to focus on the dangers presented to their current system. Most companies tend to focus on preserving the "Status-quo". Companies hate change, especially if it's a decrease in the profit from an established market (while ignoring any opportunities the change creates).
A company which can recognize the potential, and prepare to harness it should do well as the Digital Age evolves....assuming everything isn't legislated to death.
Cheers to O'Reilly...