I like the comparison between illicit copying for gain, and shoplifting. "Piracy" is a word which commands attention, but it really doesn't apply here. Piracy is armed robbery, and is especially hated because pirates tend to murder their victims as a matter of course. Regardless of how much or how little some publisher loses to illegal copies, nobody is getting killed here, and that makes it a different class of crime.
I suspect that the established movie/music publishers really understand their situation very well. They are hoping that *I* don't, and will believe the proposition that their industry will dissolve if I don't hand over to them complete control of the information-processing artifacts in my life. They need that control in order to limit the entry of new players in their markets. Too bad for them; I have better things to do with a computer than watch TV or listen to music, and I resent their interference in my pursuit of those other things.
Good companies command respect, not only because they gain a reputation for good products and services, but because they *give* respect. Companies which treat customers as the enemy are digging their own graves -- the customers will quickly bolt if someone new offers to treat them decently.