If the Music industry is worried about multi-billion dollar losses to piracy then they must lower the price of their product to one that the public feels is fair.
I would happily buy more CD's if they retailed for less, but at present I just don't think the current price is warrented for Compact Disc where I'll only end up liking one or two songs.
Now you can tell me all you want about how much it costs to make a CD and market it etc but you'd better start cutting out all the middle men if you want me to care.
What makes more sense -
- Selling 100 CD's at $24.95 or selling 1000 at $9.95?
Now apart from the manufactouring cost (which is well below artist fees and marketing) not much profit is lost at all.
And in encouraging people to take more risks on new (cheaper) CD's the music industry will open their market to entirely new types of music. I must admit through file sharing I have been introduced to entirely new genres that I wouldn't normally risk $24.95 to 'see if I like it'. At a lower price point I’d be happy to experiment with some new music.
If you walked into your local CD shop and found all the CD's selling for $9.95, even new releases, wouldn't you be tempted to pick up a couple of extra CD's too? And as your collection expanded and your music tastes diversified wouldn't you like to be able to afford to experiment with some new and different artists who you've only heard a little of.
Music Industry - Lower your price to meet customer expectation, CD's are over 10 years old. I can buy DVD movies for cheaper already. Price them lower and watch your sales increase. Cancelling out any 'losses' your making on manufacturing.