I'll bet incumbents will never change, just like vacuum tube manufactures were not successful making transistors. It is very hard for an incumbent to embrace disruptive technology.
The same digital technology that threatens incumbents with peer-to-peer distribution is also a production threat, by lowering cost. Digital technologies threaten all scarcity driven business models. New artists will create and drive the new distribution model. Eventually incumbents will embrace it after someone else proves it works, and they can no longer ignore it. Don't expect leadership from folks invested in the status quo – it has to come from elsewhere.