Weblog:   Apple As Innovator
Subject:   Lemmings was in 1985.
Date:   2003-05-29 17:01:08
From:   timoreilly
Response to: Lemmings was in 1985.

Of course, you're right. I was conflating the two ads. Both were wonderful, but it was the 1984 ad that made the bigger splash. And of course, both made a statement about the meaning of owning an Apple, which is the heart of Dave Hickey's point. My prediction is that this point will grow in importance as computers become more of a commodity. Apple was just ahead of its time in seeing the computer market as an "art market."