||The Do's and Don'ts of Shareware, Part 1|
|Subject:||Thanks; further questions on sales models|
Response to: Thanks; further questions on sales models
I am in the process of evaluating a sales distribution pathway for a disposable medical product. The selling process involves a product that will require the currect sales team to shift their thinking form a capital equipment sale to a much less expensive disposable product, but one which offers an annuity.
Typically our capital products sell for around $40,000, with a depreciation schedule of approx 7 years. The produxt we need to sell is approx $8 and will be replaced on a per patient basis every 2 weeks. This product offers a real therapeutic advantage, but requires educating the end user to undersatnd the true benefits to the patient.