I think that you're missing the big picture here. The music industry does not necessarily face a threat to the sales of its music across the board - only a threat to the sales of its music promoted under the current marketing scheme. It is way too expensive - utilizing today's marketing model - for the industry to equally promote all of the bands that it signs, especially if those bands REALLY DO represent a wide range of original and eclectic musical tastes. Personally, I'm a little sick of their marketing scheme. This is what they do (and all of the time): they sign a big name that they think that they can sell (Brittany Spears) and promote this name till the cows come home. I mean, they just throw so much money at this name that it's a surprise that their big name artist doesn't drown in it. And then, rather than doing this for every artist, they sign a bunch of other similar and smaller name artists that can ride on the bigger name's coattails. This practice is becoming more and more prevalent. Do you really wonder why music sales have declined? I mean, have you actually listened to some of the music that is featured in the bigger music stores? It all really sucks. It is all bland, unoriginal, and lacking in meaning. I am a very avid file-trader, but I also buy plenty of music. The only reason I download songs is because I like new stuff. I have discovered many bands by listening to my local (and only one left) public radio station and hearing something I like. I then listen closer for the name of the artist of the song. When I get home I plug these factors into Kazaa and download a few of their songs. When I find that I like most of it, I (usually because I can't find them in a local store) log onto Amazon or something similar and buy the disc. That is how it is done. If the music industry could sign some better artists they may not have this problem.