While not related to the actual software development, it is related to "things people do just because others are doing them". Please, PLEASE, TELL PEOPLE WHAT THE PROJECT'S GOALS ARE!
I have visited countless open source project web sites, only to find the main page is for News, and there are no other pages that say anything about "what this project is". Maybe I would have used it, but I had no idea what it was for.
All we need is 1 sentence at the top of the MAIN page, above the news saying, "This project aims to make a tool that does XYZ".