Piracy is Progressive Taxation, and Other Thoughts on the Evolution of Online Distribution
Subject:   Fame measured by piracy
Date:   2004-11-18 16:17:34
From:   Trackback from anonymous2
Tim O'Reilly asks the question of measured fame through piracy in his article on Read Story: Piracy is Progressive Taxation, and Other Thoughts on the Evolution of Online Distribution [Dec. 11, 2002] As a book publisher his comparisons to the music & film industry are an easy leap, to be sure. But the lessons he offers and the suggestion of where we can expect to be in the future are worth a look-see. Lesson 1: Obscurity is a far greater threat to authors and creative artists than piracy. Lesson 2: Piracy is progressive taxation. Lesson 3: Customers want to do the right thing, if they can. Lesson 4: Shoplifting is a bigger threat than piracy. Lesson 5: File sharing networks don't threaten book, music, or film publishing. They threaten existing publishers. Lesson 6: "Free" is eventually replaced by a higher-quality paid service. Lesson 7: There's more than one way to do it. What struck me in particular (as someone engaged in my current venture of UJB) was Mr. O'Reilly's comment that, "Lowering the barriers to entry in distribution, and the continuous availability of the entire catalog rather than just the most popular works, is good for artists, since it gives them a chance to build their own reputation and visibility, working with entrepreneurs of the new medium who will be the publishers and distributors of tomorrow." ...and "To truly supplant the existing music distribution system, any replacement must develop its own mechanisms for marketing and recommendation of new music." To those working with me on UJB, shouldn't we engage this opportunity to become a source of new & unexplored music artists - those trapped by obscurity? Can we become the publisher? And wouldn't this fit perfectly into my UJB Home vision?...