It's a shame to see the loss of diversity in the PC market that this move represents. With Apple's tiny share of the market they are going to have little leverage with Intel.
The Apple deal represented a single digit percentage of IBM's Power business and it seems that they could not translate this into real influence.
Apple are going to represent an even smaller percentage within the Intel business and I think that means that Apple will get what Dell (and perhaps MS) etc, with their much larger volumes, want.
Whose call would you take first?
The headline numbers on the intel chips will continue to be bigger, but who owns, or even guides, the architecture? Not Apple.