This is a nice, well balanced article. What struck me at the end, however, is what makes Apple different. Derrick says:
"Now we're on the cover of Time magazine, have three of the coolest computers of all time, we're maintaining profits in a terrible economy, and arguably, have created the most exciting, controversial operating system ever implemented on a broad scale."
It's that sense of "we" that makes the Mac different. Following on his sports analogy, it is the same way that fans will talk about how "we won" yesterday when the team they root for does well.