i. how about "the art of conversation" or "the art of cooking?"
ii. the "art" term is used here in the sense of "excellence". Practically any profession qualifies.
iii. true "arts" are just 7. they all have in common something called "transcendental". can cooking be transcendental?
iv. is this offending for us, the programmers? on the contrary, this is good news since true artists have a tendency to die poor