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Weblog:   OSCON 3.5: Writing, Reviewing, and Instigating O'Reilly Books: Will, Skill and Time
Subject:   The Bottom Line
Date:   2005-08-04 12:13:08
From:   Sysadmn
So what kind of sales does the "average" O'Reilly book do? What's the minimum for them to break even? It's hard to make an (individual) business case to put in a couple of man-months if the expected return is, say, 2,000 copies at $29.95 retail first year, and quite another story for 20,000 copies at $49.95.

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