I'm getting a fair amount of email in addition to the TalkBacks, and I'd like to address some of the themes expressed in those notes.
1. Do you really think Apple is ripping us off by charging for 10.2? I paid for my first copy of OS X more than a year ago. 10.1 was a free upgrade. Apple is spending lots of money to bring this operating system along as quickly as possible. I don't like the upgrade costs either. But, for example, I see how much it costs to do business here at O'Reilly, and I understand how hard it is to balance the books. I think Apple is trying to do just that.
2. If Apple's OS X customer base were larger, then they wouldn't have to charge as much for upgrades. This is a standard problem in technology. Until you have a critical mass, the early adopters have to pay more. This is a central point I'm trying to make when advocating for the switch to Mac OS X. Let's get that customer base large enough so we can all save.
3. Jaguar is a major upgrade. Don't let the naysayers fool you. Apple has taken a major step forward with this version, and it reflects the tremendous amount of work they've invested in it. True, it would be nice if it were a free upgrade, but the customer numbers just aren't there yet. I'm suspicious of people who claim to have used Jaguar and say it is not major. As I understand it, a beta version of 10.2 was released under NDA at WWDC. That's where I got mine. A few other Apple developers have it too. Most of the negative Jag comments in these threads don't seem to be from developers. Where are these people getting 10.2?
4. We will only be held hostage by Quark if we let ourselves. I understand that entire OS 9 publishing systems are centered around Quark. They will have to stay in place for some time I imagine. But there are great options out there, including InDesign. And setting up a OS X workstation or two with InDesign to test its viability is a reasonable business move.
5. I'm astonished at the lack of creativity expressed in some of the comments. The Mac community is facing a true challenge and a difficult time. This is a community that is reputed for being smarter and more creative than the Windows world. If that's true, why doesn't more of that ingenuity creep into these types of discussions?
6. Once again, I'm not proposing that you destruct your entire workflow and switch to Mac OS X. I'm proposing that you look at where you can begin to incorporate it into your computing life so that it can grow and evolve by us nurturing it along.