I understand your frustration Derrick, and I suppose Apple is feeling it too.
The main point that people aren't switching I think is that they are scared of change.
Apple should do something like this: take a demo and put it on a downloadable disc (you double-click it to download). You double-click on the installation which instals a demo. On the demo you get a real live version of macosx/jaguar, much like an emulator (for example VirtualPC). Let people play around in real-time on their own computer, to explore the things that are only showed on the quicktime movies on the apple site. those quicktime movies won't show the goodness of macosx.
This could show the benefits, which only comes if you are installing or partitioning your HD, which many average users just don't do, simply because that was why they didn't buy a pc.