||Blogging for Dollars: Giving Rise to the Professional Blogger|
|Subject:||what's the business motivation?|
I think the business beneifit to commercializing blogging activitiy would be to anthropomorphize (is that the right word to use?) the company's image. It's more than PR, because it's interactive. It's like reverse-personalization.
By providing access to these people, the company
puts on a human face. That's going to be much more engaging than a TV schedule listing.
what's the business motivation?
2007-12-24 15:53:22 MasterCyril [View]