Web 2.0 Day Three

by Daniel H. Steinberg

This week, O'Reilly's audio magazine program Distributing the Future features day three from the Web 2.0 conference: Vinod Khosla from Kleiner Perkins on the overabundance of money, Scott Cook of Intuit on learning from customers, Sergey Brin on the current state of Google, Dick Hardt on identity, and Safa Rashtchy talks to five teens. (DTF 006 beta: 23 minutes, 26 seconds, 8.2 MB)

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Distributing the Future Broadcast Number 006: Show Notes

Show Open Start: 00:00, Duration: 1:12

The initial montage is from Tim O'Reilly, recorded at OSCON '04 and in a phone interview with Doug Kaye of ITConversations, and is used with permission. "The future is here, it's just not evenly distributed yet" is a quote from author William Gibson that Tim used with attribution. The theme music is composed and performed by David Battino. This week's show is brought to you by MAKE magazine--technology on your time.

Too Much Money Start: 1:12, Duration: 2:48

Vinod Khosla, a partner at Kleiner, Perkins, Caufield, and Byers, warns of the dangers of taking too much money. This follows up nicely on the Jason Fried piece from our previous episode.

Listening to Your Customers Start: 3:00, Duration: 2:20

Scott Cook, co-founder and CEC of Intuit, talks about some of the changes they've made after watching customers use their software. You pay with a check--the IRS wants to know if it was "Cash or Other." Intuit has now learned to talk more like people and less like the IRS.

What is Google? Start: 5:20, Duration: 7:20

Many presenters at Web 2.0 had something to say about Google. Sergey Brin, co-founder and president of technology at Google, made an unannounced appearance at the conference and talked to John Battelle about how Google got to where it is and how new projects emerge. Doug Kaye has posted the entire half-hour conversation on ITConversations.

Who Are You? Start: 12:40, Duration: 2:50

We return to the topic of identity in Distributing the Future with an excerpt from Dick Hardt's presentation. Hardt, co-founder and CEO of, talks about what he sees as the current way we handle identity in the real world. He then followed by making some observations about what would come in Identity 2.0.

What Teens Want Start: 15:30, Duration: 2:40

The teen demographic uses the Web constantly and in very sophisticated ways. They don't want to pay for very much, but if you can find something they will pay for (like ring tones), they tend to spend a lot. Safa Rashtchy, managing director of Piper Jaffray, interviewed five seventeen- and eighteen-year-olds about their relationships with technology. This was a high point of the conference.

Show Close Start: 22:30, Duration: 1:00

The credits, including special thanks to David Battino for composing and performing the theme music. David can be found at and also edits O'Reilly's Digital Audio site. David provided a lot of help and feedback getting this program launched. We used Soundtrack Pro, Skype, and Audio Hijack Pro to put it together.

Total running time: 23:36

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Daniel H. Steinberg is the editor for the new series of Mac Developer titles for the Pragmatic Programmers. He writes feature articles for Apple's ADC web site and is a regular contributor to Mac Devcenter. He has presented at Apple's Worldwide Developer Conference, MacWorld, MacHack and other Mac developer conferences.

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