Life Cyclesby Daniel H. Steinberg
Releasing early and often. Mark Lucovsky contrasts his experience at Microsoft and at Google. Simon Phipps says that "lock in is the new lock out" and we preview Euro OSCON. Six Apart's Anil Dash has a stack of services you might use to build your applications and Damian Conway pokes fun at the world of Web 2.0 businesses. (DTF 08-28-2006: 26 minutes 45 seconds)
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Distributing the Future September 11, 2006: "Lifecycles"
0:50 Release Early and Often
Suppose you come up with a great idea for a feature in some application you are building. How long will it be before this feature makes it into your users hands? How long before you get feedback from them and can improve on your idea.
Marc Lucovsky has been on both sides of this fence. While he was at Microsoft he developed features that won't ship until almost a decade after he conceived of them. Now at Google, he thinks of what to add to the applications he's working on after lunch. (6:50)
7:40 Avoiding Lock-In
Sun Microsystem's Chief Open Source Officer Simon Phipps says that for him "lock-in is the new lock out". What he wants most from an application trying to capture his attention is the freedom to leave with all of his data. (2:40)
10:20 EuroOSCON Promo
14:22 Trying to Suck Less
Anil Dash is Vice President of Professional Products for Six Apart. He encourages developers to build their Web 2.0 application on the same stack that Six Apart has. Maybe then, he hopes, this collection of new applications will suck less. (3:46)
18:08 Conway on CRAP
Damian Conway lampoons many of the products and practices of Web 2.0 companies in his OSCON address on "OpenTalk 2.0". (8:02)
Total running time: 26:45
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The initial montage is from Tim O'Reilly, recorded at OSCON '04 and in a phone interview with Doug Kaye of IT Conversations, and is used with permission. "The future is here, it's just not evenly distributed yet" is a quote from author William Gibson that Tim used with attribution.
The credits, including special thanks to David Battino for composing and performing the theme music. David can be found at Batmosphere.com and also edits O'Reilly's Digital Audio site. David provided a lot of help and feedback getting this program launched. We used Soundtrack Pro, Bias Peak, and Audio Hijack Pro to put it together.
Daniel H. Steinberg is the editor for the new series of Mac Developer titles for the Pragmatic Programmers. He writes feature articles for Apple's ADC web site and is a regular contributor to Mac Devcenter. He has presented at Apple's Worldwide Developer Conference, MacWorld, MacHack and other Mac developer conferences.
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