Web 2.0 2005, Day Two--Rebroadcast

by Daniel H. Steinberg

This week, we continue to look back at the Web 2.0 conference from 2005: Yahoo CEO Terry Semel on the convergence of media and technology, AOL CEO Jonathan Miller on changing what AOL means, Sun COO Jonathan Schwartz and Mozilla Foundation President Mitchell Baker on open source and distribution, Michael Powell on the future of entertainment, and 37 Signals CEO Jason Fried on doing more with less. (DTF 11-06-2006: 30 minutes, 29 seconds)

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Distributing the Future November 6, 2006: "Web 2.0 2005 Day Two--Rebroadcast"

1:00 Yahoo: Technology Meets Media

Terry Semel, Chairman and CEO of Yahoo!, talks to John Battelle about the move of his company into the media space. He says it is hard to separate the notions of a technology company from that of a media company. (3:30)

4:30 AOL: Tearing Down the Walls

AOL has been working at changing the way in which they do business. Their chairman and CEO, Jonathan Miller, talks about why they are changing their business model. He says that it's less about losing current customers and more about the potential to increase their user base by tenfold. (4:00)

7:30 Self-Service Computing

Sun president and COO Jonathan Schwartz doesn't think that open source is about the code so much as it is about free distribution. He's been thinking about distribution of hardware as well, in the form of Grid computing. He joins Mozilla Foundation president Mitchell Baker and Tim O'Reilly at Web 2.0. (7:00)

14:30 The Future of Entertainment

There were four impressive panelists in "The Future of Entertainment" panel at Web 2.0. It's difficult to pick and choose what to excerpt, but here are some edited comments from former FCC chairman Michael Powell. (5:00)

19:30 The Advantage of Being Small

In this session on gaming and the Web, Mark Stevens, partner Fenwick & West; Greg Ballard, CEO Glu Mobile; Mike Cassidy, CEO XFire; and Raph Koster, chief creative officer, Sony Online compare notes on different aspects of the business from their different perspectives. In the middle, the panel was asked about competing with the big players like EA and Microsoft. They answered that this was the way it has always been and that they are well positioned to do so. (2:40)

22:10 The Advantage of Having Less

Jason Fried, CEO of 37 Signals, lists five things that you need less of: money, people, time, abstractions, and software. He has blogged about this talk in " Less as a Competitive Advantage." (7:10)

Total running time: 30:29

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Production Notes

The initial montage is from Tim O'Reilly, recorded at OSCON '04 and in a phone interview with Doug Kaye of IT Conversations, and is used with permission. "The future is here, it's just not evenly distributed yet" is a quote from author William Gibson that Tim used with attribution.

The credits, including special thanks to David Battino for composing and performing the theme music. David can be found at and also edits O'Reilly's Digital Audio site. David provided a lot of help and feedback getting this program launched. We used Soundtrack Pro, Bias Peak, and Audio Hijack Pro to put it together. We also ran it through the levelator.

Daniel H. Steinberg is the editor for the new series of Mac Developer titles for the Pragmatic Programmers. He writes feature articles for Apple's ADC web site and is a regular contributor to Mac Devcenter. He has presented at Apple's Worldwide Developer Conference, MacWorld, MacHack and other Mac developer conferences.

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