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Vitaminic

Vitaminic is become a larger player in the european digital music rights license and distribution market and has recently announced the acquisition of its London-based rival Peoplesound.com in a 34 million-euro deal. Vitaminic runs 10 locally-managed sites, in 8 different languages and claims to have over 2 million unique users every month. Vitaminic hosts a catalogue from over 700 labels, from the largest of majors to the smallest independents. Artists are encouraged to register and start taking advantage of the promotional opportunities it is making freely available. The "Vitaminic network of music" extends beyond the Vitaminic website itself to include some of Europe's major Internet portals, ISPs and mobile operator and its catalog is syndicated out to several major music channels including: Yahoo, Lycos, Excite, MTV and Gay.com. Vitaminic works with the music industry on its own terms, paying both performance and mechanical royalties, even got its free promotional downloads. Vitaminic claims it offers what amounts to Europe's first music download subscription service: the Vitaminic Music Club. Its Backstage service provides other free promotional opportunities for bands, artists and musicians.

Vitaminic embraces all industry standards of encryption and is also set up for broadband and wireless technologies. Vitaminic is designed to integrate non-intrusively into an artist's other existing online activities. Managed promotional campaigns across the Vitaminic network are free for Vitaminic Labels and include comprehensive linking and fan e-mail services. Vitaminic works on a completely nonexclusive basis and with no fixed term. A collection of great resources on the website include a nice listing of MP3 Software organized by Operating System. A FAQ is also provided.

Date Listed: 06/10/2001

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