A Look at MapQuest's Users
by Kurt Cagle
James Greiner, Senior Vice President and General Manager, MapQuest, Inc.
In preparation for Where 2.0, MapQuest conducted an ethnography study. The massive survey polled users on what they want from location-based services, mapping sites, and in mobile. It should be a very informative look into the desires of the people (many) our apps are made for.
From O'Reilly Where 2.0, San Jose, CA, Tuesday, May 29th, 2007.