Apple is really a consumer electronics company REDUX

by Jeremiah Foster

I thought I would use this blog entry to address the many excellent comments to my previous blog entry on Apple moving away from computing and turning into Sony with a design sensibility. A quick note of policy, I welcome all comments and I try to have a thick skin. I write what I want to write, not what I think will create controversy or provoke anger. Now to the comments.


2006-06-28 18:00:04
Like all big big companies Apple leverages itself with several different revenue sources. For example, FileMaker Pro software for database developers, iPods, joint deals with phone vendors, wireless routers, they even used to make PDAs, cameras, etc, etc.

They make tons of hardware, but they also have to program that hardware, so they decided, I think rightly so, to also be a OS company. They did not stop there and we have dozens of software that Apple writes for their computers and their iPods, and other hardware. I think comparing them to Sony is probably a good example not only does Sony make computers and gadgets, but also they license music and movies. They distribute music and movies. So does Apple. I think you could make the case that both companies are in the entertainment business and you would not be too far off the mark.

Let's face it, most people like to be entertained and computers crunching numbers are not a lot of fun unless you are an anal retentive accountant.

Saint Fnordius
2006-06-29 06:32:33
"Computers ought to be fun." I think that was Apple's original idea. Steve Wozniak wanted to build computers for himself, and Jobs realised that they could sell them to others. It's why Apple is hard to shoehorn in as a computer company or as a consumer electronics company.

It's still the driving philosophy behind Apple, but with changes. Now the idea is that Apple builds products that Jobs would buy. It may result in sales fizzlers like the Cube, but it is a focus. As the borders between consumer electronics and computers blur, I think Apple's philosophy is still one of the better ones: seeing the computer itself as the tool, not the software. Apple builds its devices for people, not for institutions. Even the supercomputers come about because of the guys behind the projects, not because Apple is trying to sell supercomputers.

As far as the whole kernel source issue goes, I predict Apple will reopen the source code once they are reassured that it can't be abused to install Mac OS X on other intel-based computers. And from what I've read, Apple isn't in a hurry mainly because there were so few contributions from the outside until now.

Apple may release the code, but that's about as likely as Porsche releasing the blueprints of the latest 911 to hotrodders.

2006-07-04 17:10:35
You should really check your facts before posting. Virginia Polytechnic Institute (or Va Tech, more commonly), which is located in Blacksburg, Virginia, built the supercomputer using PowerMacs.