Branding Reruns

by Rael Dornfest

Related link: http://www.nytimes.com/2001/05/23/technology/23ADCO.html



"Digital technology may be used for the first time to place "virtual" products and other advertising images regularly in scenes of a syndicated television series to be watched by American audiences." Hmm... Archie Bunker drinking a nice frosty Stella Artois ;-)