Bungled Live Branding Costs Microsoft Millions

by Preston Gralla

Microsoft's confusing and incomprehensible use of "Live" branding does more than just baffle users -- it is also costing the company millions, because people don't bother to visit Live sites because they can't figure out what the sites do. When will Microsoft finally fix this nagging issue?'

2 Comments

Jeremy
2007-01-27 20:05:42
I can't wait until they come out with Live.NET ;)
Simon Hibbs
2007-01-28 03:14:56
>I can't wait until they come out with Live.NET ;)


And then promote another service called "Windows.NET Live" that has nothing to do with Windows, or Live.NET.


The guys at Google and Yahoo must be in hysterics.