Embrace and Subscribe

by Rael Dornfest

Related link: http://www.nytimes.com/2001/06/11/business/11GIAN.html

"It is a future in which everything is for sale, preferably by the month." Subscription is the new (read: old) buzzword cropping up all over the place of late. Microsoft promises .NET/Hailstorm-enabled services and software-as-service across it's product line. Salon Premium offers exclusive content and the opportunity to stop advertising at the wave of a wallet. Asked what AOL Time Warner's company vision is, Chief Executive Gerald M. Levin responded: '"Subscriptions," he said. Full stop.'

Tangentially, but relatedly: Do you find you spend more time on cable or the networks?