How Google Grows...

by Rael Dornfest

Related link: http://www.fastcompany.com/magazine/69/google.html



Fast Company has a wonderfully in-depth article on the the success of Google. Bottom line:

Sidebar: How does Google keep innovating?
One big factor is the company's willingness to fail. Google engineers are free to experiment with new features and new services and free to do so in public. The company frequently posts early versions of new features on the site and waits for its users to react.

These are just the themes we asked Google's Craig Silverstein to cover in his
upcoming O'Reilly Emerging Technology Conference keynote, "Google, Innovation, and the Web".