iPod mini: A Real Bargain
by Alan Graham
First, everyone looks at the $249 price as a foolish price point when for $50 more, you can get a 15GB iPod. And while that sounds like a reasonable argument, what people don't take into consideration is that the mini is an up sale from high-end compact flash models, and some competing HDD players.
For example, if you are considering the purchase of a high-end compact flash unit, like say the Rio Chiba (256MB) for about $200, simply laying out $50 more pushes you up to the better iPod mini.
If you are laying out $200 clams, what's another $50?
But to expect the same person who is looking at that $200 price point to shell out an extra $100? That's quite a psychological jump to ask someone to make.
I think the iPod mini is a real bargain. In fact, if I didn't have a 15GB already, I'd much prefer to have the smaller mini with the new rocking control dial. Although I could fill a 40GB twice over, I have never needed that much storage for travel or even file storage.
Anyone wanna trade?
Same Tune, Different Song
I remember the same complaints going around with the original iPod first came out.
Apple's logic is pretty clear-- the market for smaller mp3 players was segmented with prices established well before the mini was offered for sale. This doesn't mean that the strategy will necessarily work; markets are fickle and a reputation for being high-priced doesn't help.
There is a difference between high price and the perception of high quality. Sony typically runs at a higher price than their competition because of their reputation as a quality manufacturer. People pay it because, "it's Sony." The same applies to Apple and the iPod.