KISS your website content

by Doug Addison

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The little candy hearts of Valentine's Day teach an important lesson about writing for your website: Using simple language and knowing your audience are among the most effective ways to get your message across.

But since V-Day only comes once year, a better source of inspiration for ways to improve your web writing are the dozens of emails you send every day. But according to one study, the current state of affairs is grim: Your recipients have only a 50 percent chance of misunderstanding you. According to one researcher, "the reason for this is egocentrism, or the difficulty some people have detaching themselves from their own perspective." We can and must do better people!

Email writing makes a good (though not necessarily perfect) platform for practicing your website writing. Check out these articles from 43 Folders and Guy Kawasaki for some helpful pointers.