by Erica Sadun
We live in an age of instant fulfillment. I can order a bunch of vitamins from Mother Nature and with free shipping they end up on my doorstep less than a week later. So why does it take twelve to sixteen weeks for a simple bimonthly magazine subscription to begin?
I don't buy the whole "Here's Why" explanation Amazon offers. Two weeks for the subscription to get to the publisher? Do they have a team bicycling across the country to deliver the subscriptions by hand? Seems to me that for a bimonthly you should have to wait a max of two months. And it would be a welcome courtesy to send out the current issue if their shipping system allows it.
|Simple reason.... they need to prepare the avalanche of "renewal" notices you'll get 3 months into your pre-paid 12 month subscription, the the mass of "final payment due" threats 6 months into he 12 month subscription. If you bought a 36 mpnth subscribtion you'll still get the same treatment.|
|Equally bad is trying to get your name off a catalog mailing list! You call their 800 order number and talk to a very nice customer service rep who tells you that they will enter your cancellation, but in the meantime they have printed a years supply of mailing labels and it might be a while before you stop receiving their blasted catalog!|
|Wired magazine sold my name and address (they claim it was the "distribution company", but it's impossible to contact them to get removed) to tons of scummy marketers, I don't subscribe to anything anymore, I'd rather pay more at the newstand, or not at all.|
|brian d foy
What you're seeing in the long lead up in the production cycle to actually preparing an issue. Big magazine publishers typically have their subscription lists processed a couple months before an issue is due to be mailed. You'll notice the same lag if you try to change your address. This is also why they start sending you renewal notices so early. Several other factors impact this, too, none of which the publisher likes.
|You've pointed out exactly the disadvantage of magazine subscription. It seems that we have encountered the same experience. Yeah, the current issue I have long been waited ends up being the "past issue" due to the very slow start of their bimonthly subscription. I'd still prefer buying on the nearest newstand than wait for them.|
I have no idea why... Maybe they just have too many subscribers and no time for all.