Off to SD West

by David A. Chappell

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After a couple of days back at HQ in Boston, I’m back on the road again. This time its off to Software Developers Conference (SD West). I feel like this guy lately image. Actually, I’m going farther than him albeit taking a bit longer to do it.

Wednesday afternoon the “other” David Chappell is doing a presentation. Every once in a while we cross paths where we are both presenting at the same conference. I plan on being there during his presentation so that we can both introduce ourselves to the audience. In the past he has done something humorous about how he is the Microsoft guy and I am the Java guy, although lately those lines are getting a little more blurred in that he is the Biztalk/Indigo guy and I am the cross-platform SOA/ESB guy. If only we could get this other guy to show up image, then that might be entertaining :). We’ll see how it turns out.

BTW, when I was presenting in Milan last week, one of the audience members told me that David was also going to be presenting in Milan as part of a Microsoft roadshow that is happening in a few weeks. I think he’s following me.

Anyway, my two presentations are Thursday and Friday. If you’re in the Bay Area, stop by the Santa Clara Convention Center and come say hello. Here are the details of the two talks –

SOA: From Pattern to Production
Speaker: Dave Chappell (VP & CTE, Sonic Software)
Time/Date: Thursday (March 17, 2005) 8:30am — 10:00am
Track: Web Services
Format: Class
Experience Level: Intermediate - Basic familiarity or some experience.
Description: Service-oriented architecture (SOA) represents the opportunity to achieve broad-scale interoperability, while providing the flexibility required to continually adapt technology to business requirements. No small feat, particularly when one considers the extent and complexity of today’s IT environments. As both a technology concept and IT discipline, the challenge inherent in SOAs is maintaining the right architectural approach. If all services in a SOA are treated as interdependent point-to-point interfaces, then the complexity of implementing and maintaining them in this spaghetti-like architecture becomes enormous. The enterprise service bus (ESB) has emerged as one of the first true SOA product offerings, bringing SOA from pattern to production. ESBs provide a framework for building and deploying an event-driven, enterprise SOA, and accommodates the configuration, hosting and management of integration components as services across the business. This class explores how ESBs provide framework for SOAs.

Delivering on the Promise of Distributed Integration: JBI and the ESB
Speaker: Dave Chappell (VP & CTE, Sonic Software)
Time/Date: Friday (March 18, 2005) 1:45pm — 3:15pm
Track: Java Programming
Format: Class
Experience Level: Intermediate - Basic familiarity or some experience. Description: Application integration is a top priority for companies today. A number of existing and emerging Java and Web services standards are making it more cost-effective for organizations to link applications and services more pervasively than ever before. Previous approaches to systematic integration of enterprise applications—customer coding, integration brokers or application servers—brought with them a high degree of complexity and cost, especially when a large number of applications are introduced across a distributed environment. A new category of technology known as the enterprise service bus (ESB) has emerged to address the need for distributed integration, while readying customer for the shift to service-oriented architecture (SOA). In this class, we will examine how the emerging Java Business Integration (JSR 208) specification will enable a loosely coupled integration model for distributed services, and standardize a key architectural underpinning of the ESB.

I hope to see you there….


2005-03-16 11:20:41
You missed me!
I was at SD West on Monday and Tuesday doing the Llama Class in one day, and the in one day as well.

It's a lot of work compressing a 4-day class into 1 day. I was exhausted at the end of each day. I also felt like a bit of a rebel, promoting open source when the rest of the conference was geared toward dot-net and java shiny objects.