PhotoPlus Expo and presentations at Apple's booth

by Andrew Darlow

I just spent three fantastic days at the PhotoPlus Expo in New York City (November 2-4). I've been going to the show for more than ten years and this was the second year that Apple Computer has had a booth at the show. The PhotoPlus Expo has been running in New York City for over 20 years; it's a mix of seminars, special events, keynotes and a trade show filled with the latest photo and digital gear-or as I like to call it, "The Photographer's Candy Store."

Since this is my first post on the Aperture blog, I suppose I should introduce myself. I'm a photographer and digital imaging consultant based in the New York City area (New Jersey to be exact), and I've been shooting with digital cameras for the last twelve years. I've also owned a Macintosh since 1984 (the original 128k Mac), and it's absolutely amazing to me how things have advanced since then. In the days ahead, I look forward to sharing some of my observations of the PhotoPlus Expo, as well as some Aperture tips and techniques.

Below are a few images from the Apple booth on the trade show floor at the PhotoPlus Expo. A number of very talented photographers gave presentations at the Apple booth, and I was fortunate to have had an opportunity to interview some of them during the show. The interviews will be posted here over the coming months and they'll also be available as podcasts through Apple iTunes.


An Apple Cinema Display with portraits of eight photographers who gave presentations at Apple's booth during the Expo.


National Geographic photographer Steve Winter giving a presentation on Friday afternoon.


The Apple booth had two display areas filled with Macs. Apple Reps showcased Aperture, as well as other Apple software on some of the latest Mac hardware.


New York-based photographer Vincent Laforet's presentation on Saturday morning.