Something's Fishy on Veronica Mars

by Erica Sadun

Check out the laptop logo from last night's Veronica Mars. Were the writers just dropping a red herring? Or are product logos a new problem in Neptune? Until now, Apple been proudly and prominently featured in the very pro-Mac UPN show.


UPDATE: Washington Post story about Apple Product Placement here.


2006-04-12 17:27:03
I've seen that a lot, actually, both in print and on shows. In print/ads/web graphics the logo is usually photoshopped out. If you go to and do a search for "laptop", you'll see how many of them have the logo missing. On TV shows, the sticker is more common.
2006-04-12 17:45:38
I actually thought it was a joke when I saw it yesterday. An inside joke. (Even their female nerd calls herself "Mac" in the series!) My guess: We'll see the Apple logo in the next episode.
oliver taylor
2006-04-12 18:05:28
Actually, when you are making anything that you intend broadcast and make money from you are legally obligated to seek permission for any image that is protected under copyright. That includes logos.

While many companies like Apple allow their products to be featured in almost anything, many producers simply have better things to do that to confirm it. And with legal practices being what they are, I'm sure that UPN's lawyers insist upon permission.

2006-04-12 18:56:09
Actually, networks/producers are increasingly asking to be paid for product placement. The OC producers were asked by Fox to stop having eveyone use iPods since Apple was not paying for the placement. The theory is that if you're not paid for the placement, what's the justification to detract from ads for similar products placed by paying advertisers? Thus more stickers on apple laptops.
2006-04-12 19:21:37
Actually, as a big fan of the show I have noticed that lately they have placed lamps, desk clutter, anything in front of her laptop to hide to logo!! Sad, but true. The red fish is nice touch tho. :)
2006-04-16 06:04:14
Agree with matx. My first thought was: "What, did they not find a soda bottle or other obstacle to put in front of it this time?". I'm not sure if I've seen the logo revealed at all in this season, but for Mac-people, there are still a lot of goodness to be found. For instance you see apps like Safari, and so forth. Even if they have added nice click-sound-effects on top of it, it's still tonns better than the weird OSes that you see in most movies. OSes that you know only exist in the film-world :)
2006-04-17 09:59:31
xGrape: It's funny that because of the matters listed in this thread and because it is relatively easy to create custom looking applications and desktop skins, I have seen Linux as the operating system used in a lot of shows. Numb3rs is an example, but NCIS and others use it as well... if you pay close attention, you can see the touches here and there.
2007-02-11 12:03:13
Found this online and thought you all might find it interesting.

WIN A WALK-ON ROLE IN THE TELEVISION SERIES "VERONICA MARS"! You'll be featured on camera with the star of the series, Kristin Bell. Your $25 donation will also be supporting a very important cause - helping homeless veterans rebuild their lives.

Veronica Mars has provided a walk-on role opportunity in support of U.S. VETS. This role will be on one of the final episodes of Season 3 of Veronica Mars, filmed in San Diego, CA. The role is guaranteed to have direct interaction with Veronica, and you will get to meet the cast and crew. This opportunity will be available for as many tickets ($25/each) as you want to purchase. Cut off date is 2/16/07.

An airline round-trip ticket will be provided from any city in the continental U.S. that is served by Southwest Airlines. The winner will be picked up at the airport in San Diego and taken directly to the set.

The date of the taping will take place sometime in February or March and will be chosen by the winner and the producers.

The entry form is available on the U.S.VETS website, The winner will be chosen by Kristin Bell herself and that moment will be taped and shown on the U.S.VETS website the week of February 19th, 2007

Your donation will support the programs run by U.S.VETS, the largest non-profit in the country serving homeless veterans. Our ten programs nationwide provide housing, meals, medical and clinical support, employment assistance, and hope to the nearly 2,000 veterans who stay at our facilities on a daily basis. These same veterans are responsible for the freedoms we enjoy today. Since its inception in 1993, the agency has provided services to more than 15,000 men and women.

2007-09-27 11:01:05
Hello here! I need some advice, please. I have won these tickets here for some events I participated and I have won one on these gadgets. Is there a difference in the desktop graphics between the apple and this herring one?
2008-01-21 01:42:48
Hello Jon, I'm glad you won those tickets:) As far as I know, there's absolutely no difference between the two, but I might be wrong