Steve on DRM
by Tom Bridge
The statement is unequivocal in its terms: The record labels require us to license their music for sale using FairPlay. We think FairPlay is a good system, but to license it to others would compromise its integrity. If you can convince the record labels, specifically the big four, to license their music to us without DRM, we will include it in our store. Specifically, Apple points out that the European concern regarding DRM lands almost squarely in their own backyard, as Bertelsmann owns half of Sony/BMG, and Vivendi owns Universal outright, as EMI is an entirely British-owned company.
Steve's hint is far from subtle: convince the labels to go DRM-free and Apple will gladly follow suit.
It is a truly interesting day for DRM and Apple and all of the music-loving world. Well done, Steve.
|Yep, if ever anyone needed proof that the record labels and NOT Apple want the DRM in place then there it is. I think the iPod and iTunes can stand up for themselves in the market without needing an iTunes Store lock-in via the FairPlay DRM.|
|Now that the Apple vs. Apple lawsuit is over, perhaps Apple, Inc. can become a label in their own right and offer music DRM-free. The could also start with some of the Indie music they current host as well. Building a hybrid system might take more R&D than the effort is worth, but it would show that they are serious.|
I did a presentation years ago about "why Napster was illegal" and my research dug up figures in the realm of $13Billion PROFIT per year for the music companies.