The first Linux marketing from Microsoft
by Andy Oram
In this modest announcement, "Microsoft Picks InterVideo for Windows
Media Port to Linux," we see the first tiny crack in the immense
anti-Linux phalanx marshaled by Microsoft. The goal seems to be not to
run a Microsoft application on Linux--not yet!--but to make sure Linux
consumer devices can handle Microsoft formats. I guess Microsoft
didn't trust those clumsy free software developers to figure out the
formats for themselves...
But in marketing terms, this is a major concession from
Microsoft. They are admitting that in one quite crucial, huge
area--consumer devices--they are going to have to live and let live
with Linux. It's a recognition that Linux is here to stay, so
Microsoft might as well take a piece of the Linux pie. It's also a
tremendous endorsement of Linux's potential in consumer devices, and
by extension in other embedded systems.
Does this portend a new Microsoft strategy regarding Linux?
Mplayer (from clumsy free software developers)
RIAA_Tool Tool = MS;
MS_Tool tool = MSMEDIA;