The first Linux marketing from Microsoft

by Andy Oram

Related link: http://www.wininformant.com/Articles/Index.cfm?ArticleID=38608



In this modest announcement, "Microsoft Picks InterVideo for Windows
Media Port to Linux," we see the first tiny crack in the immense
anti-Linux phalanx marshaled by Microsoft. The goal seems to be not to
run a Microsoft application on Linux--not yet!--but to make sure Linux
consumer devices can handle Microsoft formats. I guess Microsoft
didn't trust those clumsy free software developers to figure out the
formats for themselves...


But in marketing terms, this is a major concession from
Microsoft. They are admitting that in one quite crucial, huge
area--consumer devices--they are going to have to live and let live
with Linux. It's a recognition that Linux is here to stay, so
Microsoft might as well take a piece of the Linux pie. It's also a
tremendous endorsement of Linux's potential in consumer devices, and
by extension in other embedded systems.


Does this portend a new Microsoft strategy regarding Linux?


2 Comments

anonymous2
2003-04-08 14:00:12
Mplayer (from clumsy free software developers)
http://www.mplayerhq.hu/homepage/design6/dload.html
chase
2003-04-08 14:50:42
DRM propagation
RIAA_Tool Tool = MS;
MS_Tool tool = MSMEDIA;


for (OS in OSs) {
Tool.tool.propagateMSDRM(OSs[OS]);
}