The incohesive ESB market segment

by Jim Alateras

The marketing machines at different organizations attempting to define a market segment for ESBs have only proven to confuse the market. The importance of a market segment is the ability to identify competitors and compare and contrast their product offerings. But when no-one can agree on what features constitute an ESB then the point of segmenting a market is lost.


This became apparent after writing a paper on Web Services for a networking company.