TiVo Developing Ad Search

by Sid Steward

Related link: http://news.yahoo.com/s/nm/20051128/tc_nm/tivo_dc_3

From the 11/28 WSJ:

"TiVo users will be able to set up a profile of products on their television screens by clicking on categories such as automotive or travel or typing in keywords such as 'BMW' or 'cruises.' ... TiVo will then download relevant commercials to TiVo recorders over the Internet or, for those users who don't have broadband, send the video via traditional broadcast signals."

I could see myself using this to get detailed, media-rich product descriptions.