Tracking, Control and Ads for Podcasts from Audible

by Sid Steward

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Audible Wordcast tracks whether podcasts are played and for how long. It also offers controls to prevent unauthorized distribution. For tracking and DRM they will charge $0.05 per download. They can also insert ads dynamically. Due early next year. How long before they offer an AdSense-like program for podcasting?

From: the press release:

"The AudibleWordcast podcasting platform will play on the Apple iPod and 160 other devices in Audible's .aa file format, the most widely playable file format on portable devices, second only to mp3."

From ClickZ:

"The detailed ad measurement features are still on the horizon. For the time being, the platform offers audience audits, ad management and secured transactions."