Universal Goes DRM-free for Digital Downloads; Google to Compete Directly w/ Its Own Advertisers?
by M. David Peterson
... although not on iTunes strangely enough, could just be a case of catchup.
That or a political move in attempt to break the lock iTunes currently has on the digital market.
From the same BBC News article linked to above,
It may take the press and the programmers a while to catch up. The 'softies are widely criticized for absorbing the markets of their customers with their own platform late in the market emergence (pioneers and arrows in their backs, etc.). As Google begins to do that, the model of money flowing across ecosystem niche boundaries, niche absorbtion and the relentless ownership society may be seen for what it is: normal.