Weblogs are the new Whitepaper

by Micah Dubinko

Related link: http://wiki.brainattic.info/Whitepapers



Since starting a company last fall, I simply haven't had time to write whitepapers. Except I did...my weblog.

Another sign of the shifting digital sands. For a small company, whitepapers seem stuffy, overly-formal, and marketroid-speak-laden. I won't rule out ever writing one, but for now, weblogs are doing the trick. All you need is a collection point to tie together your "greatest hits" from the blog.

Read on: Whitepapers

Do you see weblogs being used increasingly for technical "marketing" tasks?