Windows Live Barcode

by Imran Ali

Last week, Microsoft launched Windows Live Barcode, bringing Denso's two-dimensional, 'quick response' QR Code format to the Windows Mobile platform. The service consists of two elements:

- Online tools to generate contact cards or notebook entries (450 character limit).
- A mobile 'scanning' application to read QR codes into a Windows Mobile handset (this doesn't seem to be available from the site).

I've long thought the potential of 2D codes, like QR, Semacode and others, was enormous - but very few handsets are equipped, by default, with the capability to scan codes. Consequently, we see very few codes embedded in online services or the physical world. Microsoft's move could help to kick start code usage...

I have a niggling feeling that there's a compelling intersection of microformats and 2D codes. I wonder if LinkedIn, Upcoming, Flickr and other personal publishing service began to display their microformatted data as 2D codes, whether we'd see a corresponding uptick in code support on handsets...are 2D codes the enablers for mobile microformats?

8 Comments

swamp thing
2006-12-13 03:51:28
This could really hurt Microsoft!!!!!!!!!!!!


News Group unveils New Mobile Initiatives


12 December, 2006


http://www.mediaweek.co.uk/news/index.cfm?fuseaction=details&nNewsID=609330


News Group Newspapers is to pioneer a series of mobile initiatives in the New Year, including user-generated video downloads, mobile news services and a printed inter-active bar code system.


Sun Me TV enables consumers to shoot short videos on their handset and upload them to a dedicated section of The Sun website.


It is similar to 3 Mobile's See Me TV, where there is a charge for each clip uploaded and the user receives 1p each time the clip is downloaded, but it is unclear whether The Sun will adopt the same payment model.


Meanwhile, the News of the World is currently trialling Qode technology, which links activated special bar codes in print to the mobile internet. The mobile user downloads Qode software and then takes a picture with his/her camera phone. In doing this, users bypass web addresses or search engines and go straight to the mobile internet destination.


The News of the World will mainly use Qode for football clips, since News Group has won the rights to broadcast English Premier League Football to mobiles in a joint bid with BSkyB. The technology could also be used by advertisers to offer readers discount vouchers or further product information.
Mike Anderson, managing director of NGN, said: "Qode is brilliant, but the software is not pre-embedded in mobiles, it needs to be downloaded. In the future, it should be pre-embedded.


"Effectively, it is the same thing as the interactive red button on the television, but in a newspaper."
Finally, News Group is looking at ways of delivering bespoke mobile editions of both newspaper brands direct to mobile phones.


Anderson said: "We are looking at how you might publish direct to mobile. You will be able to get editions of a paper for different times, on different platforms. This is all part of News Group changing from a newspaper company to a media company."


News Group is keen to develop mobile as a digital distribution method since The Sun and News of the World readers do not have high take-up of broadband, but are heavy users of mobile phones.


News Group has recently beefed up its digital operations, hiring Mark Chippendale, former vice-president of European sales for Yahoo!, as media director, Andrew Bagguley as head of mobile strategy and Jim Mullen as digital strategy director.


- An interview with NGN's Mike Anderson is available to Media Week readers to view today at mediaweek.tv from 2pm.


Olivia Solon
Created by Robin Parker
Publication Date 2006-12-12 10:06 AM


The Sun is a tabloid daily newspaper published in the United Kingdom and the Republic of Ireland with the highest circulation of any daily English-language newspaper in the world, standing at 3,107,412 copies daily in the first half of 2006 [1], (cf USA Today, the best-selling US newspaper at 2,270,000 [2]). The daily readership is just over 7,800,000 and it has more than twice as many readers in the ABC1 demographic as its upmarket stablemate The Times, although much less as a proportion of total sales. It is published by News Group Newspapers of News International, itself a subsidiary of Rupert Murdoch's News Corporation.


At least Rupert Murdoch now sees how effective Qode will be for News Corp., MySpace, advertising, and marketing.


www.qode.com
To see a universal QR or smart code reader how ever you want to describe a 2D code. To go from the code direct to content with your mobile device you will need the Qdoe platform.


Now the push is to have it pre-embedded in the mobile devices.


2006-12-13 03:53:18
This could really hurt Microsoft!!!!!!!!!!!!


News Group unveils New Mobile Initiatives


12 December, 2006


http://www.mediaweek.co.uk/news/index.cfm?fuseaction=details&nNewsID=609330


News Group Newspapers is to pioneer a series of mobile initiatives in the New Year, including user-generated video downloads, mobile news services and a printed inter-active bar code system.


Sun Me TV enables consumers to shoot short videos on their handset and upload them to a dedicated section of The Sun website.


It is similar to 3 Mobile's See Me TV, where there is a charge for each clip uploaded and the user receives 1p each time the clip is downloaded, but it is unclear whether The Sun will adopt the same payment model.


Meanwhile, the News of the World is currently trialling Qode technology, which links activated special bar codes in print to the mobile internet. The mobile user downloads Qode software and then takes a picture with his/her camera phone. In doing this, users bypass web addresses or search engines and go straight to the mobile internet destination.


The News of the World will mainly use Qode for football clips, since News Group has won the rights to broadcast English Premier League Football to mobiles in a joint bid with BSkyB. The technology could also be used by advertisers to offer readers discount vouchers or further product information.
Mike Anderson, managing director of NGN, said: "Qode is brilliant, but the software is not pre-embedded in mobiles, it needs to be downloaded. In the future, it should be pre-embedded.


"Effectively, it is the same thing as the interactive red button on the television, but in a newspaper."
Finally, News Group is looking at ways of delivering bespoke mobile editions of both newspaper brands direct to mobile phones.


Anderson said: "We are looking at how you might publish direct to mobile. You will be able to get editions of a paper for different times, on different platforms. This is all part of News Group changing from a newspaper company to a media company."


News Group is keen to develop mobile as a digital distribution method since The Sun and News of the World readers do not have high take-up of broadband, but are heavy users of mobile phones.


News Group has recently beefed up its digital operations, hiring Mark Chippendale, former vice-president of European sales for Yahoo!, as media director, Andrew Bagguley as head of mobile strategy and Jim Mullen as digital strategy director.


- An interview with NGN's Mike Anderson is available to Media Week readers to view today at mediaweek.tv from 2pm.


Olivia Solon
Created by Robin Parker
Publication Date 2006-12-12 10:06 AM


The Sun is a tabloid daily newspaper published in the United Kingdom and the Republic of Ireland with the highest circulation of any daily English-language newspaper in the world, standing at 3,107,412 copies daily in the first half of 2006 [1], (cf USA Today, the best-selling US newspaper at 2,270,000 [2]). The daily readership is just over 7,800,000 and it has more than twice as many readers in the ABC1 demographic as its upmarket stablemate The Times, although much less as a proportion of total sales. It is published by News Group Newspapers of News International, itself a subsidiary of Rupert Murdoch's News Corporation.


At least Rupert Murdoch now sees how effective Qode will be for News Corp., MySpace, advertising, and marketing.


www.qode.com
To see a universal QR or smart code reader how ever you want to describe a 2D code. To go from the code direct to content with your mobile device you will need the Qdoe platform.


Now the push is to have it pre-embedded in the mobile devices.

Terrence Brown
2007-05-30 12:32:02
Qode is a lightning rod for controversy because the company in possession of the intellectual property, Neomedia Technologies, is claiming to "control" the industry through patents.


Recently the EFF has filing a "patent busting" claim against the company, citing that Neomedia's patents are bogus and stifle innovation.

Terrence Brown
2007-05-30 12:36:52
The mobile barcode solution called Qode is a lightning rod for controversy because the company in possession of the intellectual property, Neomedia Technologies, is claiming to "control" the industry through patents.


Recently the EFF has filing a "patent busting" claim against the company, citing that Neomedia's patents are bogus and stifle innovation.

STREETZ
2007-07-08 01:03:07
On July 6, 2007 vindication was rightfully awarded to NeoMedia, as the United States Patent and Trademark Office justifiably denied the EFF's patent reexamination request, further strengthening and re-confirming the validity of NeoMedia Technologies' patents.


http://streetstylz.blogspot.com/2007/07/eff-denied-for-patent-reexamination.html

vikas
2007-09-06 06:23:20
Hi
I am having Winddow Mobile IMate SPL. How can i use barcode using my mobile?
brewskih
2007-09-06 11:30:28
Streetz,
How come you have not updared your blog or all these other blogs that you posted the misinformation on.


The USPTO has never validated NEOMs patents, they denied the application to re-exam them. Thats usually an administrative procedure due to insufficient application or other administrative reasons.


But on July 26 the USPTO did accept and are going forward with the re-exam process. Don't you think your site should show this especially when you have two blog posts there about the denials?

Cameron
2008-04-19 22:03:54
QR Codes have been superseded anyway you can now use corp logos of any graphic which craetive departments will much prefer. www.myclick.com.au