Marketing drivel inevitable?

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Simon St. Laurent
Aug. 29, 2001 06:54 AM
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URL: http://www.wired.com/news/business/0,1367,46383,00.html...

I'm happy to see that I'm not the only one who finds many conference expositions to be largely buzzword-compliant at the expense of technical information.

Farhad Manjoo's Wired report from LinuxWorld looks at what happens as geek culture is replaced by corporate marketing:

"This year the marketers have attacked. Now, it's virtually impossible to walk around LinuxWorld without hearing pitches from company reps extolling the benefits of Linux for 'mission-critical applications in the enterprise,' or some such drivel."

There are show floors filled with technology and people who understand it, and then there are show floors where the only meaningful activity seems to be collecting toys.

Fortunately, Manjoo managed to find some intelligent life on the show floor - Linux hasn't rolled over yet!

Simon St. Laurent is an associate book editor at O'Reilly Media, Inc..